"For the first time in my nearly 70 years, I've found a deodorant that actually works. I feel fresh all day, can wear a shirt for more than one day without worry."
Lena ✓ Verified
Moss & Noor
Introducing
The Nike
of Skincare.
Moss & Noor is a Swedish brand making Functional Body Care for active lifestyles. Performance-focused formulas, clinical strength, gender-neutral scents.
★★★★★4.8 / 5 · 120+ verified reviews · Made in Stockholm
Built for
RUNNERS·
LIFTERS·
CYCLISTS·
SWIMMERS·
HUMANS
Bestsellers
Performance, in a tube.
The after-workout essentials thousands of people swear by. Clinical-strength antiperspirants, cooling shower gel, oil-absorbing dry shampoo.
The principles
Functional Body Care.
Four ideas behind every Moss & Noor product. No compromises, no shortcuts.
01
Performance
Clinical-strength actives that stand up to sweaty workouts and stressful days.
02
Science
Provitamin B5, niacinamide, magnesium, zinc — every formula is built around proven ingredients.
03
Clean
100% vegan, free from microplastics, dyes, and parabens. Fresh scents, never heavy.
04
Made in Sweden
Designed and manufactured in Stockholm. Every step accountable, every product traceable.
Why Moss & Noor
Built for the body that moves.
- Clinical-strength antiperspirant protection
- Boosted with Provitamin B5, niacinamide and zinc
- Fresh, clean, gender-neutral scents
- 100% vegan & cruelty-free
- Free from microplastics, dyes, parabens
- Made in Stockholm, Sweden
Voices from real users
Loved by people who move.
4.8 average across 120+ verified reviews on the brand site.
"So happy I got the mixed pack to try the different flavours. I love this brand and deodorant. Strong yet gentle, and the smell isn't overpowering."
Genevieve ✓ Verified
"Tried three scents and the grapefruit variant is the best — smells so good and lasts forever."
Helen ✓ Verified
The story
For everyday movement.
M&N
STOCKHOLM
2020
STOCKHOLM
2020
Moss & Noor is a fast-growing Swedish house making functional body care for the way people actually move. Unisex, 100% vegan, made in Sweden.
Skincare's Nike.— ELLE Magazine
Launched in Sweden in 2020, today one of the fastest-growing and most profitable beauty brands in the Nordics — on the shelves of the largest skincare, pharmacy and sports retailers in the region.
FounderTom Flumé, former elite swimmer and consultant to several Forbes 500 retail companies. Tom and Moss & Noor won The Apprentice Sweden 2022, hosted by Gunilla von Platen.
InvestorGunilla von Platen, one of Sweden's most influential business leaders, is now an investor in the company.